Thursday, October 29, 2009

Chery Newsletter Issue No. 3 : Chery Eastar Official launching : September 2008

Chery - History & Company Profile

Chery Automobile

"Chery" redirects here. For similar words, see Cherry (disambiguation) or Cherie (disambiguation).
Chery Automobile (in Chinese: 奇瑞汽车; English pronunciation: [ˈʃɛɹiː]) is an automobile manufacturer in China. In Pinyin it is "Qirui" and its English transliteration should have been "Cheery" but there was a mistake in the transliteration process and it was decided by the company to not correct the error.[citation needed] It is owned by the local government of Wuhu (but is scheduled to be privatized), and sold about 305,000 vehicles in 2006. It is the largest independent Chinese auto manufacturer and one of the fastest growing automakers in the world.


Early years

Chery was founded in 1997 to prop up the economy of Wuhu, a region of China that has received little industrial development. Its first factory used machines and engine technology purchased from Ford Europe for US$25 million. It began auto production in 1999 using a licenced chassis from SEAT's Toledo. The company was an illegitimate company under Chinese law of the time and had to be registered as a "Car Parts Supplier." Thus, the company was not able to obtain a license to sell their cars in all of China. In 2001, Shanghai Automotive Industry Corporation (SAIC) bought a 20% stake in the company, allowing Chery to use SAIC's national retail sales license. In 2001, Chery began exporting its cars to Syria, becoming China's first car exporter. Chery also received its ISO-9001 certification. In September 2002, Chery received its ISO/TS 16949 certification, the highest quality certification at the time.

2003 to present

In 2003, Chery founded a research and development organization, and began working with foreign consultant firms to improve its technology and quality. In its relentless pursuit of quality, Chery hired a Japanese engineer from Mitsubishi to head Chery's Lean/Six Sigma production systems, which were first applied to their cars in 2003. They adopted DURR Paint Systems in their paint shop in 2004, becoming one of only 5 factories in the world to have this advanced paint system. SAIC sold its stake back to Chery in 2004 due to rising tension between Chery and its other partners General Motors and Volkswagen

In 2005, Chery was upgraded to ISO/TS 16949:2002 production quality, the highest and strictest quality control system in the global auto industry. They also began working with Malcolm Bricklin's company, Visionary Vehicles, hoping to be one of the first Chinese automobiles sold in the United States. The plan was to import five new car lines. Bricklin planned to have 250 dealers in the United States selling 250,000 cars a year by 2007. However, after 2 delays and various disagreements over finances and car design, the deal broke down. Instead, Chery is pursuing its own export plans and is designing a large array of cars for the American and European market and Chinese market. Aesthetic design is being aided by Bertone and Pininfarina of Italy known for their designs for Ferrari and Lamborghini. AVL of Austria is also working with Chery to produce 18 engines, including a turbodiesel, for the new line of cars. The new engine brand, called ACTECO, meets Euro IV emissions standards and uses advanced technologies such as aluminium alloy cylinder blocks/heads and direct fuel injection. Bosch is helping Chery to design modern transmissions. Lotus Engineering (known for their racing car chassis expertise) is aiding Chery in car design and quality. Ricardo Consulting Engineers is also devolping a hybrid powertrain for Chery for use on China's first hybrid vehicle.

Design copying controversy

Chery gained international notoriety over well-publicized illegal copying of foreign automobiles, namely General Motor's Korean subsidiary GM Daewoo Auto & Technology's Daewoo Matiz(sold as Chery QQ) city car and Daewoo Magnus(sold as Chery Eastar) mid-size sedan. Chery attempted to negotiate a local Chinese production licenses of those vehicles with bankrupt Daewoo Motors prior to General Motor's purchase of the bankrupt automaker's assets in 2002, but the negotiations were never closed. Nevertheless, Chery proceeded with the production of these former Daewoo vehicles without a formal license, triggering General Motors to sue Chery for copying in December 2004 citing "extreme similarities". GM Daewoo claimed their investigation results showed the Chery QQ shared a remarkably identical body structure, exterior design, interior design and key components. "Chery even used a camouflaged Matiz car to pass auto tests to acquire authorization from the government over production and sales of QQ." With the court's inability to come to decision, GM opted to drop its case in November 2005 to preserve its business interests in China. However, GM reserves rights to sue Chery again if it attempts to bring the vehicles in question to European and North American markets.

Production facilities

Chery produces most of its cars in China. In 2003, Chery built a plant in Iran, China's first foreign car plant, and at the Modiran Vehicle Manufacturing Company saw its QQ put into production in 2005. Also in 2005, another Chery plant became operational in Russia. Chery is planning to begin production in Malaysia in late 2006 and saw its cars being built at the former Daewoo Motor Egypt plant at Maddi, Cairo under the Speranza brand name. Chery has signed an agreement with Mauricio Macri-owned company Socma to form Chery Mercosur, a joint-venture which will produce the QQ and Tiggo in Montevideo, Uruguay from 2007 onwards. [1] After selling 1 million cars in the US, Chery intends to build a facility there as well.

Chery sales history

2000: ~2,000
2001: ~28,000
2002: ~50,000
2003: ~90,000 (8th in China)
2004: ~86,000 (10th in China)
2005: ~188,000 (5th in China)
2006: ~305,000 (3rd in China)
2007: ~392,000+ (Estimated)


Out of production
2000–2006 Fulwin/Windcloud (风云) (codename A11) — 1.6L sedan

In production
2003– QQ3 (codename S11) — 0.8L & 1.1L city car
2003– Cowin/Flagcloud (旗云) (codename A15) — 1.6L sedan
2003– Oriental Son/Eastar (东方之子) (codename B11) — mid-size sedan
2005– Tiggo (瑞虎) (codename T11) — 1.6L & 2.0L & 2.4L compact SUV
2006– A5 (codename A21) — 1.6L & 2.0L sedan
2006– V5 (codename B14) — 2.0L & 2.4L minivan
2006- QQ6 (codename S21) — 1.1L & 1.3L city car
2006- Karry a small panel van.

Upcoming models
2006- codename A18
2006- codename S22
2007- codename S12
2007- codename T15
2007- codename B12
2007- codename S16
2007- codename B13
2008- codename M14
2008- codename P12
2008- codename F11
2008- codename B22

Chery Alado Head Quarters : Old Sales & Service Office At Jalan 225, Petaling Jaya

NO. 5, JALAN 225, SECTION 51A,
Tel: +603 7955 6666
Fax: +603 7955 8855
Toll Free No: 1-800-888-198

Chery Eastar - Regular Service

Service Description

For more exact description, please refer the recommendation from Service Manual as issued during purchasing and receiving of your Chery Eastar. The description below is only at glance.

Change engine oil, oil filter and general check up
Normal Engine Oil - 4LT
Oil Filter - 1pc

Change engine oil, oil filter and general check up
Normal Engine Oil - 4LT
Oil Filter - 1pc

Change engine oil, oil filter and general check up
Normal Engine Oil - 4LT
Oil Filter - 1pc

Change engine oil, oil filter and general check up
Normal Engine Oil -4LT
Oil Filter - 1pc
Air Filter - 1pc
Spark Plugs - 4pcs

Change engine oil, oil filter and general check up
Normal Engine Oil -4LT
Oil Filter - 1pc
ATF - (Auto Transmission Fluid) - 4LT
Front Brake Pads - 1set
Brake Fluid - 1 LT
Radiator Coolant - 1LT
Front Wiper Blades - 1 set

After 20,000km thereon, repeat the cycle.

Chery - Service Dealer List in Malaysia -

For Chery Eastar Authorised Service Centre - Please click to this link

Important To Share
Service & Warranty - Please click to this link
Below List Last Updated October 2009

1). JB Auto Sdn Bhd
No. 29, Jalan Temusu, Taman Temusu,
08000 Sungai Petani, Kedah.
H/P : 012-4015628
Tel : 04-4311777
Faks : 04-4315419
Email :

2). Autobinee Corporation Sdn Bhd
19, Persiaran Mahsuri 1/3, Sunway Tunas,
Bayan Lepas, 11900 Penang.
H/P : 019-4448050
Tel : 04-6402323
Faks : 04-6402321
Email :

3). Weng Fatt Motor Sdn Bhd
205, Jalan Raja Permaisuri Bainum,
(Jalan Kampar), 30250 Ipoh, Perak.
H/P : 019-5759368
Tel : 05-2540992
Faks : 05-2540996
Email :

4). Actfin (M) Sdn Bhd
No.54, Jalan Changkat Jong,
36000 Teluk Intan, Perak.
H/P : 012-5101911
Tel : 05-6232988
Faks : 05-6224501
Email :

5). Murni Cartrade Sdn Bhd
PT 552, Taman Damai Perdana, Wakaf Che Yeh,
15100 Kota Bharu, Kelantan.
H/P : 012-9888500
Tel : 09-7980800
Faks : 09-7449321
Email :

6). Musaini Corporation Sdn Bhd
1020 – B&C, Simpang Tok Ku, Jalan Kelantan,
20050 Kuala Terengganu, Terengganu.
H/P : 016-2271121
Tel : 09-6241313
Faks : 09-6241818
Email :

7). Ozenjaya Sdn Bhd
JG 1/79A, Kawasan Perindustrian Batu 3,
Jalan Gambang, 25150 Kuantan, Pahang.
H/P : 019-9862626
Tel : 09-5162228
Faks : 09-5161116
Email :

8). CE Distributions Sdn Bhd
Lot 16883, Jalan Tun Dr Ismail,
70200 Seremban, Negeri Sembilan.
H/P : 019-6610198
Tel : 06-7653300
Faks : 06-7653302
Email :

9). Auto Galaksi Sdn Bhd
322, Jalan Tebrau,
80250 Johor Bahru, Johor.
H/P : 016-7210383
Tel : 07-3316388
Faks : 07-3325388
Email :

10). Mawico Auto Sdn Bhd
52A, Jalan Kebun Teh,
80250 Johor Bahru, Johor.
H/P : 012-7888801(Peter) 012-7889876(Ken)
Tel : 07-3331118
Faks : 07-3322830
Email :

11). Oriental Automobile Sdn Bhd
Lot 816 Jalan Pegawai,
83000 Batu Pahat, Johor.
H/P : 012-7110505
Tel : 07-4340552
Faks : 07-4319495
Email :

12). NUY Automobile Sdn Bhd
No.20C, Lanang Road, P.O. Box 672,
96000 Sibu, Sarawak.
H/P : 019-8183890
Tel : 084-314810
Faks : 084-340810
Email :

13) Chery Service Centre Puchong
No. 15, Jalan Rajawali 3,
Bandar Puchong Jaya,
47100 Puchong, Selangor
Tel : 03-80750868 (Adam)

14) Chery 3S centre in Butterworth Penang

No 4600 Jalan Bagan Jermal.
12300 Butterworth
04-331 6652 (O) 04-332 2722 (F)

15). Pusat Servis CE baru di buka di Semenyih :

Lot 897, Rinching Tengah,
Dataran Ahmad Said,
KM 32.5, Jalan Semenyih,
Bandar Baru Rinching,
No Tel : 03-87243697

(Berhampiran pusat servis KIA, Hyundai dan lain)

16). SC GOMBAK :

LOT 1385, JALAN TIB 1,
Tel : 0361851150/1964/1443

Chery Automobile (M) Sdn Bhd - Web Page

For Chery Eastar Model 2.0 - please click to this link

Chery Eastar - Mistubishi 4G64 Engine 2.4 L

Chery Eastar Model 2.4

Sourced from :

The longitudinal 4G64 is the second largest variant, at (2350 cc). Early models were 8-valve SOHC, but a later 16-valve SOHC and DOHC version was also produced. All used MPFI with an 86.5 mm bore and 100 mm stroke. The 4G64 was also available with gasoline direct injection. The version used in the Chrysler Sebring/Stratus coupes produced 152 hp (110 kW) at 5500 rpm with 162 ft·lbf (214 N·m) of torque at 4000 rpm. The Chrysler version features fracture-split forged powder metal connecting rods. The 4G64 is an interference motor like the 4G63, however, the early 8-valve 4G64 is a non interference engine.

1987–1990 Mitsubishi Sapporo
1988–1990 Mitsubishi Van
1990–1992 Mitsubishi L200
1990–1996 Mitsubishi Mighty Max
1986-1998 Hyundai Grandeur
1993-1997 Mitsubishi Expo
1994–2003 Mitsubishi Galant
1996–1998 Mitsubishi Magna
1994–2006 Mitsubishi Spacegear (2WD Version)
1996–1999 Mitsubishi Eclipse Spyder GS
2000–2005 Mitsubishi Eclipse RS & GS
2003 Mitsubishi Outlander
2005 Mitsubishi Zinger
1989–1991 Hyundai Sonata
1990–1992 Dodge Ram 50
2001–2005 Chrysler Sebring coupe/Dodge Stratus coupe
2004-present Brilliance BS6
2006-present Great Wall Hover
2006-present Great Wall Hover Pi
2008-present Chery Eastar